Monthly Archives: April 2015
As an on-line entrepreneur and business owner there is one thing I’m always thinking about, MORE SALES.
If you sell on-line or in the digital world, I’m sure these search terms will resonate with you:
Ways to increase sales?
New ways to lower cart abandonment?
Way to increase conversion rates?
How to increase basket value?
How to increase registration rates?
The digital world we live in is developing at lighting speed, only a few years ago all e-commerce happened on a desktop, now we have mobile, tablet and not too distant future people will be purchasing from their watches or fridges. Leaders in their fields are always looking for ways to stay ahead of the competition with these weekly search terms.
However the questions I ask myself daily, it’s getting harder to find answers when consumers are shopping from different devices and getting bombarded with all types of marketing messages.
So how about we look at the problem differently…..
Instead of looking for the latest trick, technology or method to help improve sales, cart abandonment, registration rates etc. Why not go back in time when a sale person actually had to build a relationship, connect and engage with the consumer on a personal level to actually get the sale!
Consumers are bombarded with 10’s of thousands of marketing messages all day long, and have multiple devices to now do their shopping on. By understanding your consumer better it allows you to tailor your message to get across and resonate to that consumer, no matter what forum you engage with them on or device they shop from. Being able to segment consumers into different groups, be if daily spend, weekly, high and low end basket value, location, age, email address, likes, relationships status etc. By providing relevant content to that consumers interests has proven to show significant increases in conversion rates.
There is a number of different ways to get to know your customer better.
Undertake a surveys, pay a external marketing company thousands o produce a consumer demographics report or install a social login.
Surveys in my view are usually tainted with “complete our survey and we will give you X” or “tell us about yourself and consumer receives an entry to win Y” – This can skew the results , especially if it a prize is on offer as people won’t be entirely honest with a company if they think that a positive review could get them a new car!
Social login gets around all these issues, even if you do offer a prize to enter, permission based access to a person social profile will provide a better insight into your customer like never before.
From the dawn of time until social networking sites and login came alone, sales people would ask discovery questions to get information about the prospective consumer, to understand their needs and build rapport to provide the best possible experience for the consumer. Now smart on-line marketers and business owners can get 25 questions or more answered with just one click of a button. Social login provides owners of business permission based data from their consumers, as long as it is collected is a format that is easy to use and understand it can be very powerful. Once you have that information, you can segment your consumer’s into different groups, and then tailor your marketing messages to them on a much more personal way. Engaging, connecting and closing more sales.
What if that person’s interests change? SoClever’s Social Login automatically updates the person’s user profile if their social profile has been amended. So if they get married, or change alliances from the New York Giants to the Knicks, you’ll know about it.